LEGO® Bricks, Logically
Wednesday, March 8th, 2006
In my logic class today the professor was illustrating the point that the final conclusion in a mapped argument may not be the main point of the argument. As an illustrative example he related the following scenario.
Imagine that I am building a wall out of LEGO® bricks. I want to make the wall as tall as possible, but it’s still on its side on the ground. I want to add more LEGO® bricks to it, so I ask my friend if she’s done with her LEGO® bricks yet. She says she is done with her LEGO® bricks and that I may use them. Where do I put the LEGO® bricks in order to make the wall taller? You can put the LEGO® bricks at the top or the bottom of the wall. It doesn’t matter, it still makes the wall taller.
I was impressed that he followed the instruction on the back page of the LEGO Company Profile. The 2004 and 2005 versions, and possibly other oversions, include the following recommendations:
Using the LEGO brand name
Help us to protect our brand name:
- The LEGO brand name should always be written in capital letters.
- LEGO must never be used as a generic term or in the plural or as a possessive pronoun, e.g. “LEGO’sâ€.
- When the LEGO brand name is used as part of a noun, it must never appear on its own. It should always be accompanied by a noun. For example, LEGO set, LEGO products, LEGO Group, LEGO play materials, LEGO bricks, LEGO universe, etc.
- The first time the LEGO trademark appears in a headline and in the following text it should be accompanied by the registration symbol ®.
Thank you for helping us!
As it turns out, he had no idea that there were any such recommendations and seemed quite amused that he was “being a good guy and didn’t even know it.” Speaking like that seems so unnatural to me that I was relatively certain that he was doing it on purpose as a result of something he had been taught. LEGO® would have been pleased to know that such brand name usage advocacy is being demonstated in an academic setting.


Krissy is going to be attending a gala put on by the company she works for. She decided that she wanted to curl her hair, and so she bought herself a curling iron. I’d have to say that this is the strangest warning I’ve seen in a while. I mean, if I’m worried about getting burned, my eyes are not the first thing I’d be worried about. I’ve never burned my eye before… ever. Whenever I see warnings like this I always wonder how many people it takes that complain that this specific warning was never stated anywhere with the product before they cave and just tie on a tag or stick a little sticker on it like this.
My Uncle just recently moved into a different apartment complex. I won’t say that it’s new, because it’s not. I was helping him by setting up his computer for him and getting him to the point where he can get on “the intarweb.” He told me that I could park anywhere. Furthermore, he told me when we got there which parking space to park in. I was there from around 8:00pm until almost 11:00pm. The computer is really slow and they just moved in so there are boxed and things everywhere. Most of the time spent was trying to find all the components and cables and get them plugged in somewhere. After a long while I was finally able to return home. It had not been a fun experience.