I first saw this at ldswebguy.com. I tested this myslef and was quite surprized. The #1 spot on a google search for “church” returns lds.org, the official homepage of The Church of Jesus Christ of Latter-day Saints. Result #7 is a link to mormon.org, a site geared toward people who are not memebers of the Church who want to know more about it. This isn’t meaningful in the long term because these things can fluctuate. But it does indicate trends on the web and what people are linking to when they talk about church.