Surprise Marketing on The Today Show
October 8th, 2006PayPerPost.com showed off a great example of Guerilla Marketing on The Today Show a couple of weeks ago. The Today Show is filmed in front of a big window facing the street where people congregate to watch the show and hold up signs on live TV. These guys gave out signs with their logo on it and markers so people could write on the signs and hold them up. They also gave out a bunch of t-shirts for everyone outside the window to wear. Check it out!